Standing 2.3m / 7’7” tall, the BIG ‘N’ LED branded sculpture was originally created for Nuveen’s London office gallery as a transportable interactive display.

At the tail end of COVID in 2021 - contending with UK-US travel and work restrictions - which contrived to scupper the whole project, we were tasked with producing a higher-spec replica of the BIG N in New York.

Timed the following year, to coincide with Nuveen, a TIAA company’s thoroughly modernised and simply exquisite renovation of their historic global HQ at 730 Third Av. the BIG N was conceived to inject an obvious wow-factor.

Taking centre stage in the 3rd Floor gallery and conference space; angled towards a busy thoroughfare of clients, brokers, vendors, other industry contacts and staff; the iconic display is designed to stop them all in their tracks. while simultaneously being drawn in and engaged with the overall Nuveen offering - through video and interactive features.