When TH Real Estate rebranded to Nuveen Real Estate, our client wanted to wow its staff and visitors with eye-catching surroundings. Alongside a comprehensive office rebrand at its gallery space in Bishopsgate, London, Nuveen also required stylish graphics and assets to use at trade events and conferences. Exhibit A delivered through a wide range of portable elements that were adapted to different contexts and markets, enabling seamless integration into any setting. 

The centrepiece of this project was the 2.3m-high digital branded sculpture, affectionately nicknamed The BIG N. This is one of the largest and most sophisticated displays of its kind in the world, allowing Nuveen to draw in audiences and smoothly convey their key messages with confidence. 

Other features included an LED programmable map, which received a complete design refresh, and an asset-class themed roulette wheel. The result was a variety of features that are as fun and exciting as they are sleek and professional, giving Nuveen everything they needed to attract, engage and impress.