Working with our client Nuveen, we enjoyed an action-packed event programme at World Retail Congress in Amsterdam, followed by MAPIC World Cannes, to promote one of the UK’s largest regeneration projects at the time. Edinburgh St James (subsequently rebranded as St James Quarter) is a world-renowned, retail-led and mixed-use destination, so only the very best would do to match the scheme’s scale and ambition.

Exhibit A created a vibrant exhibition space at both shows that focused on leasing-driven audience interactions. Multiple LED displays were integrated into the space, as well as a 1.5 square metre architectural model that gave visitors a taste of what was to come when the retail precinct opened in October 2020. 

By creating an instant spark between guests and the project, we helped Nuveen to run a hugely successful campaign for this prestigious retail complex.